Case Study
Fintech · InsurTech Platform
From Paper Forms to
Instant Digital Insurance
Insurely was issuing policies manually over 3–5 days with paper-based claims. We built a full InsurTech platform — instant policy issuance, automated claims, and KYC in under 3 minutes — in 5 months.
Timeline
5 Months
Team Size
5 Engineers
Policy Issuance
3–5 days → 3 min
Claim Settlement
45 days → 12 days
The Client
Who is Insurely?
Insurely is an InsurTech startup aiming to make insurance accessible and transparent for Indian consumers. They aggregate products from multiple insurers — health, motor, and term life — and sell directly to customers online and through a network of independent agents.
Despite strong product-market fit and growing demand, their operations were entirely manual. Policy issuance required physical paperwork, claims were tracked in spreadsheets, and customer data sat unencrypted in shared drives — a compliance disaster waiting to happen.
The Problem
What was broken?
- ✕Policy issuance took 3–5 days — customers dropped off before receiving their policy
- ✕Claims were tracked in Excel with no customer visibility — average settlement: 45 days
- ✕KYC done manually via email — staff verified Aadhaar/PAN by hand
- ✕No integration with insurer backends — same data entered 4 times across different portals
- ✕Customer PII stored in unencrypted spreadsheets — serious IRDAI compliance risk
Engineering Decisions
Key Challenges & How We Solved Them
Problem
Policy issuance required 3–5 days of manual paperwork
Impact
Customers dropped off during the wait — conversion rate was under 12%
Solution
Built an automated underwriting engine: customer fills form → KYC verified → policy issued → PDF delivered in under 3 minutes
Problem
Claims process was entirely paper-based and opaque
Impact
Average claim settlement took 45 days; customers had no visibility into status
Solution
Digital claims portal with document upload, real-time status tracking, automated adjuster assignment, and SMS/email notifications at every step
Problem
No integration with insurer backends — everything was manual data entry
Impact
Staff re-entered the same data across 4 different insurer portals, causing errors and delays
Solution
Built a unified insurer API layer abstracting 6 insurer backends — single submission fans out to all relevant insurers automatically
Problem
Customer data stored in spreadsheets with no encryption
Impact
Serious compliance risk — PII and financial data completely unprotected
Solution
AES-256 encryption at rest, TLS 1.3 in transit, field-level encryption for Aadhaar/PAN, full audit logs, and VAPT-certified infrastructure
Architecture
Tech Stack & Why
Insurance is a compliance-heavy domain. Every architectural decision was made with security, auditability, and regulatory requirements in mind.
Frontend
Next.js 14
SSR for SEO, fast page loads for policy pages, ISR for product catalog
Backend
Node.js + Express
REST API for platform, WebSocket for real-time claim status updates
Database
PostgreSQL
ACID compliance critical for financial transactions and policy records
KYC
Aadhaar/PAN APIs
Instant identity verification — reduces onboarding from days to minutes
Payments
Razorpay
UPI, cards, net banking — covers 95%+ of Indian payment methods
Infra
AWS (ECS + RDS)
Auto-scaling for traffic spikes, managed Postgres, SOC 2 compliant infrastructure
Delivery
How We Delivered in 5 Months
Month 1
Discovery & Compliance Audit
Regulatory requirements mapping (IRDAI guidelines), data model design, third-party insurer API evaluation, and architecture sign-off.
Month 2
Core Platform & Auth
Next.js app, role-based auth (admin / agent / customer), PostgreSQL schema, KYC integration with Aadhaar/PAN verification.
Month 3
Policy Engine
Product catalog (health, motor, term), premium calculation engine, instant policy issuance with PDF generation, and payment integration.
Month 4
Claims Module
Digital claims submission, document upload, automated status tracking, adjuster assignment workflow, and settlement notifications.
Month 5
QA, Security & Launch
Penetration testing, VAPT audit, load testing (5,000 concurrent users), UAT with 50 pilot customers, and production go-live.
Outcomes
What Changed After Launch
Policy issuance time
Claim settlement time
KYC process
Insurer integration
Data security
Conversion rate
"Before RapidStackLab, issuing a policy meant 3 days of back-and-forth emails. Now a customer can buy a health policy on their phone in 3 minutes. That's the kind of change that actually moves the business."
Vikram N.
Co-founder & CTO, Insurely
Building in a regulated industry?
We've shipped compliant platforms in Fintech, InsurTech, and HealthTech. Let's talk about your requirements.